Website progress

Today I made much more progress to my website. 

(Original Website Design)

(Current Website Design)

The first photo is my original design plan for my artists website, and I tried to stick to this as much as possible as I believed it was a good and sophisticated layout and design. So far, I have largely stuck to my design and have created a good looking website so far. I have however had to change some aspect due mainly to the fact I was not able to do them using the programme 'Iweb'. Such changes I have made include the use of a photo slideshow to the right of the webpage. Unfortunately I found I was unable to do this successfully on Iweb, so I decided to abandon that idea and instead borrow an idea that I saw on Modesteps (the band who wrote the song I'm doing) website. I added a list of tour dates instead as I felt this will allow my artist to seem more closer to his fans by keeping them up to date with tours so they're able to travel and see him perform live.
I have also decided to remove the twitter feed that I originally had plan and instead just placed a Twitter icon (along with YouTube and Facebook) there instead. This would still allow for the fans to follow my artist and what he does via Twitter, with the added bonus of also being able to follow him via Facebook, therefore I'm reaching out to a wider audience. And the Youtube Icon will allow for easy access to my artists videos.
I have also added an icon below the album cover to ITunes where fans will be able to buy and download the album. Easy accessibility will mean that more people will be inclined to buy it.

How did you use technologies in the construction and research, planning and evaluation stages?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

 My first question was to establish the age of my respondents, this was important as our target audience were people the ages of 16-22 year olds, which we decided would be our target audience after choosing our genre - Dubstep, as this age range is the general age of the majoritty of the people who like dubstep. From the responses, all of the respondents were people in our target audience, this is a positive as we can get an insight into what people in our target audience think of our product.



My next question asked my respondents to rate my music video out of 10. This was so we would be able to see if we created an overall successful product that people liked and enjoyed. The results are positive, as it shows 55.6% rated it as 9-10/10, with no one rating it as 4 or lower. This shows I have created a successful music video as my target audience enjoyed and liked the video. 



Following on from the previous question, I also wanted to find out from my respondents what they didn't enjoy, or what didn't work well. The most common answer was the lip synching. Unfortunately, the original footage of our artist singing was not that great. However we tried our best using what footage we had but it was not as successful as we hoped. If I had to do this again, I would use a different artist who was more comfortable and confident in front of the camera. 

I asked this so I am able to know if the editing was effective enough in attracting and retaining our target audience. Since I am aiming for the Struggler audience, I need to be able to instantly gain their attention and keep it as they'll easily lose interest if its not grabbed straight away. The responses are all positive, which shows my video is suitable for my target audience since my respondents are all from my target audience.

This question was asked because my original focus group said we should keep to the stereotypical conventions of Dubstep while also challenging some aspects of it. My responses show that we did keep to the conventions of a Dubstep video, most commonly occurring theme was randomness, which was a central part of our music video. Which means our video is a success. However, it suggests we did not challenge the conventions enough for people to notice, therefore, if I was to do it again, I would try and challenge the conventions of Dubstep more obviously such as changing the narration with something romantic, something not usually seen in Dubstep videos.

My respondents generally believe that the website design is suitable for a Dubstep artist, which is good as it means I have accurately used my research of Dubstep websites to create an accurate and realistic website design. One comment say it's easy to use, which is important as my target audience would want it to be as simplistic as possible. However one of the negatives labelled it as more of an indie metal than Dubstep. So If I was to do this again, I would consider a different sort of design to create an even more accurate website.

My respondents generally believe that the website Digipak is suitable for a Dubstep artist, which is good as it means I have accurately used my research of Dubstep Digipak to create an accurate and realistic Digipak. However this question has received more no's than the first question, so it suggest my Digipak is weaker than my Website design.

With this question, we aimed to find out how synergistic we were when it came to the representation of the artist. 66.7% of our respondents agreed we had successfully been synergistic when it came to the representation of our artist. However a third of those who answered disagree, so this means I would have to review all my media products and try and refine them. See what in my Digipak/website that doesn't match to the video, so it is as accurate as possible.

These two were again to find out if synergy was successful or not. Overall, I believe it shows my products were very synergisitic, the strongest aspect being the use of images, and then colour.

What have you learned from your audience feedback?

Today I created a questionnaire so I am able to get some audience feedback for my music video
<a href="http://www.surveymonkey.com/s/H98GY3N">Click here to take survey</a>

I also created a second questionnaire so I am able to get some feedback for my website and digipak.
<a href="http://www.surveymonkey.com/s/H2BPV57">Click here to take survey</a>

Me and Connor also plan to hold a focus group of about 2-4 people to ask them their opinion on our music video, website and digipak. 

Finished Editing