I have chosen to analyse the official website of the band Modestep since this is the dubstep band whose song we will be using when we create our groups music video.
Black and yellow are the main primary colours used. The yellow carries on from Modesteps logo, which is predominately yellow. The use of bright colours such as yellow is typical of the Dubstep genre, which uses bright, stand out colours.
Simple, sophisticated layout, Fans are able to easily navigate around the website, especially with the use of a navigation bar.
This button allow the audience to register with the website in order to recieve more information, keeping them up to date with thier activites due to the emails sent to them from the site, and have more interaction with the site. The forum button also allows fans of the band to share their thoughts and feelings about the band and provides good publicity to the band.
The advertisment of their new single is large and stands out on the left side of the homepage, drawing the viewers attention to it. It allows fans to download the single.
An interesting feature of the website is the use of fan points. By registering to the website, fans are able to collect points and claim rewards, one of them being meeting the band themselves.
The website also has convergence because you can use your Twitter account to sign up for the Modestep website and to keep up to date with the band.
Live news feed helps the audience keep up to date with the band.
As you can see the website is written in a typical font; Arial size 12.This is an effective way of using the font to familiarise with the target audience as this is a standard font on all computers therefore meaning that they are easier to read.
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