Research Task - Focus Group

As part of my music video research, I will be conducting a focus group with Connor. The primary aim of this focus group is to gather ideas for our music video.

• The group will meet for a maximum of 30 minutes. 
• The group will contain no more than 10 and no fewer than 4 members.
• Focus group is conducted with two evaluators...one to ask the questions and the other to record actual conversation.
• It will be recorded, with permission from each of the participants.
• After the session, the footage will be uploaded. We will note down any key themes and interesting quotes from the focus groups responses. 
• The notes made from this focus group will be constantly referred to when making the music video.

Focus group questions -
- Have you ever heard dubstep? if so do you like it?
- Whats the first thing that comes to mind when you think of Dubstep?

After showing them our Dubstep track -
- What do you expect to see in the music video of this song?

After showing them two different dubstep music videos -
- What aspects of the music video did you like/worked well
- What aspects of the music video didn't you like/work well

(The two music videos our focus group will analyse, they were chosen as they are contrasting music videos, each containing examples of typical dubstep conventions e.g. slow motion and elements that challenge the convention e.g old people and strippers)