What have you learned from your audience feedback?

 My first question was to establish the age of my respondents, this was important as our target audience were people the ages of 16-22 year olds, which we decided would be our target audience after choosing our genre - Dubstep, as this age range is the general age of the majoritty of the people who like dubstep. From the responses, all of the respondents were people in our target audience, this is a positive as we can get an insight into what people in our target audience think of our product.



My next question asked my respondents to rate my music video out of 10. This was so we would be able to see if we created an overall successful product that people liked and enjoyed. The results are positive, as it shows 55.6% rated it as 9-10/10, with no one rating it as 4 or lower. This shows I have created a successful music video as my target audience enjoyed and liked the video. 



Following on from the previous question, I also wanted to find out from my respondents what they didn't enjoy, or what didn't work well. The most common answer was the lip synching. Unfortunately, the original footage of our artist singing was not that great. However we tried our best using what footage we had but it was not as successful as we hoped. If I had to do this again, I would use a different artist who was more comfortable and confident in front of the camera. 

I asked this so I am able to know if the editing was effective enough in attracting and retaining our target audience. Since I am aiming for the Struggler audience, I need to be able to instantly gain their attention and keep it as they'll easily lose interest if its not grabbed straight away. The responses are all positive, which shows my video is suitable for my target audience since my respondents are all from my target audience.

This question was asked because my original focus group said we should keep to the stereotypical conventions of Dubstep while also challenging some aspects of it. My responses show that we did keep to the conventions of a Dubstep video, most commonly occurring theme was randomness, which was a central part of our music video. Which means our video is a success. However, it suggests we did not challenge the conventions enough for people to notice, therefore, if I was to do it again, I would try and challenge the conventions of Dubstep more obviously such as changing the narration with something romantic, something not usually seen in Dubstep videos.

My respondents generally believe that the website design is suitable for a Dubstep artist, which is good as it means I have accurately used my research of Dubstep websites to create an accurate and realistic website design. One comment say it's easy to use, which is important as my target audience would want it to be as simplistic as possible. However one of the negatives labelled it as more of an indie metal than Dubstep. So If I was to do this again, I would consider a different sort of design to create an even more accurate website.

My respondents generally believe that the website Digipak is suitable for a Dubstep artist, which is good as it means I have accurately used my research of Dubstep Digipak to create an accurate and realistic Digipak. However this question has received more no's than the first question, so it suggest my Digipak is weaker than my Website design.

With this question, we aimed to find out how synergistic we were when it came to the representation of the artist. 66.7% of our respondents agreed we had successfully been synergistic when it came to the representation of our artist. However a third of those who answered disagree, so this means I would have to review all my media products and try and refine them. See what in my Digipak/website that doesn't match to the video, so it is as accurate as possible.

These two were again to find out if synergy was successful or not. Overall, I believe it shows my products were very synergisitic, the strongest aspect being the use of images, and then colour.